I’ve been following Salesforce CEO Marc Benioff for quite some time. I’ve always been fascinated by his level of foresight and leadership. Benioff is an innovator in every sense of the word. When he founded Salesforce, selling software online was unheard of, as was selling software on a subscription basis. In other words, he completely disrupted the traditional software industry. But Benioff wasn’t just a disruptor in the software industry, he’s also...
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People love a good story. Although facts and figures are essential components of reporting in business, they fall short when it comes time to sharing impact and results with internal and external stakeholders. The best way to share information is through storytelling. Stories are better than data on its own because they invoke an emotional response. Sometimes stories can be powerful enough to spur people to take action, causing people to...
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It’s no longer a question as to whether or not Corporate Social Responsibility is a value add for businesses. The value that stems from practicing responsible business is clear- for employees, the bottom line, investors, consumers, and society. We’re now starting to see companies investing in social responsibility earlier. It’s much easier to invest in CSR early on in your company’s existence. Being a small company...
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As companies grow and are required to hire more people, they expand geographically to tap into new markets, and source the best talent. In tech, we’re even seeing companies that are operating with entirely remote teams and no physical office space. When teams become distributed across multiple offices or remotely, it comes with its own set of challenges. We thought it would be valuable to shed some light on...
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Porpoise is built around programs and events. Programs on Porpoise usually have a goal and a corresponding metric, as well as an end date associated with it. Programs follow the SMART goal framework, meaning they are specific, measurable attainable, realistic, and time bound. For example, a volunteering program could have a goal of achieving 10 hours of volunteerism in a 3 month period. This makes...
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This is one of the most common challenges our clients face before working with us at Porpoise. HR and program managers often tell us that they aren’t seeing high enough participation rates within their volunteer initiatives. We have a few reasons why their programs might not be working, and we even have a solution! Awareness Levels of participation in any program are naturally going to be low if the level of awareness...
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Before working at Porpoise, I had no idea what a credit union was. I knew they were some sort of financial institution, but I didn’t realize what made them different from a traditional bank. It turns out the credit union model is all about people helping people. Credit unions are member-owned, with their members are also being members of the community. Therefore, credit unions put their members, and their community first. To...
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In the early days, as a startup or small business with 10–20 employees, chances are your social and employee engagement programs could be coordinated via email and the impact metrics and data can be tracked on a Google Docs, spreadsheets, or even a piece of paper on a bulletin board. The question many companies are faced with as they grow and scale is when is the right time to switch...
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When you're tasked with developing social programs and employee engagement initiatives for your company, it might seem like a daunting undertaking at first. The most important thing you can do is just get started! Getting started with your first programs can be fairly straightforward if you keep in mind the following key elements! 1. Start With a Purpose Profit and purpose go hand in hand. The...
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Everybody sets goals, thats the easy part. The hard part is putting in the work to achieve those goals (Think new years resolutions). Other things take priority, we procrastinate, and sometimes, we just give up because of the amount of work involved in achieving the goal. Companies set goals for their people all the time, but they face the same roadblocks mentioned above. That’s where Porpoise...
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For many people, when they think about Corporate Social Responsibility, they imagine cutting cheques to charities and volunteering time for various causes in the community. These are certainly two important and impactful aspects of CSR, but for many companies their Corporate Social Responsibility programs take on a much broader scope. At Porpoise we think of CSR as a company’s responsibility not only to communities and the...
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