Blog

It’s no longer a question as to whether or not Corporate Social Responsibility is a value add for businesses. The value that stems from practicing responsible business is clear- for employees, the bottom line, investors, consumers, and society. We’re starting to see companies investing in CSR earlier, and more often, and there’s a really straightforward answer for this: It’s much easier to invest in CSR...

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Companies measure just about everything. We use financial statements to measure financial performance, we measure turnover, we measure social media impressions, click through rates, attendance rates, customer retention and the list goes on. Why do we measure things? Usually we have a goal that we’ve set, and then measure actual performance against this goal.   We only set goals for things we care about, and therefore only...

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Having a volunteer program is an investment, and it comes with an array of benefits. In many cases, volunteering and community investment programs are employee generated initiatives that grow organically. For these programs to have the impact that they are capable of generating, they need to be managed properly. There are a handful of challenges associated with managing volunteer programs, but they can be overcome through...

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As your company grows, and your corporate and employee giving programs begin to evolve and scale, there will come a time when your organization will require a platform to manage them. There are several things to consider when deciding which platform to adopt to manage your programs. Here are the top 5 features that we believe are essential to managing a world-class CSR / giving...

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This year on International Women’s Day, we at Porpoise were discussing how we can not only raise awareness, but make a real difference in pressing for progress. We’ve decided to create a companywide fundraiser supporting three worthy causes that are empowering women around the world. To facilitate this fundraiser, we are using our own platform, Porpoise.   This year, we’ve chosen to support the YWCA, Canada Learning Code,...

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This post was originally published on Volunteering is CSR.   The first time I ever volunteered, I didn’t really “volunteer,” in the strictest sense. It took some nudging.   I’d been working as a reporter at a small newspaper, and wrote a nice feature story about a woman and young girl brought together by Big Brothers Big Sisters (BBBS).   After the story had been published, the local program director gave me a call...

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In the early days, as a startup or small business with 10–20 employees, chances are your volunteer efforts can be coordinated via email and the impact metrics and data can be tracked on a Google Docs, spreadsheets, or even a piece of paper on a bulletin board. The question many companies are faced with as they grow and scale is when is the right time...

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This is one of the most common questions we face during sales prospecting. HR Managers and innovations managers often tell us that they aren’t seeing high enough participation rates within their volunteer initiatives. We have a few reasons why their programs might not be working, and we even have a solution!     Awareness   Levels of participation in any program are naturally going to be low if the level...

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Consumer trust is lower than ever, and their expectations have never been higher. With no shortage of inauthentic cause marketing campaigns in circulation it can be difficult to cut through the noise. One of the best ways to gain consumer trust and loyalty is by sharing employee generated CSR content. Put it this way: it’s okay to brag about the great things your employees are...

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What does it mean to be bullfrog powered, you might ask? By becoming bullfrog powered, 100% clean, renewable energy will be placed onto the grid to match the amount of electricity that our company is consuming. This green energy will be produced from a blend of wind and low-impact hydro power right here in Canada, too! By becoming Bullfrog Powered, we’ve joined other responsible companies...

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