Corporate Social Responsibility

Porpoise > Corporate Social Responsibility

I’ve been following Salesforce CEO Marc Benioff for quite some time. I’ve always been fascinated by his level of foresight and leadership. Benioff is an innovator in every sense of the word. When he founded Salesforce, selling software online was unheard of, as was selling software on a subscription basis. In other words, he completely disrupted the traditional software industry. But Benioff wasn’t just a disruptor in the software industry, he’s also...

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People love a good story. Although facts and figures are essential components of reporting in business, they fall short when it comes time to sharing impact and results with internal and external stakeholders. The best way to share information is through storytelling. Stories are better than data on its own because they invoke an emotional response. Sometimes stories can be powerful enough to spur people to take action, causing people to...

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startupCSR

It’s no longer a question as to whether or not Corporate Social Responsibility is a value add for businesses. The value that stems from practicing responsible business is clear- for employees, the bottom line, investors, consumers, and society. We’re now starting to see companies investing in social responsibility earlier. It’s much easier to invest in CSR early on in your company’s existence. Being a small company...

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employees aren't engaging in volunteer program

This is one of the most common challenges our clients face before working with us at Porpoise. HR and program managers often tell us that they aren’t seeing high enough participation rates within their volunteer initiatives. We have a few reasons why their programs might not be working, and we even have a solution! Awareness Levels of participation in any program are naturally going to be low if the level of awareness...

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credit union social responsibility

Before working at Porpoise, I had no idea what a credit union was. I knew they were some sort of financial institution, but I didn’t realize what made them different from a traditional bank. It turns out the credit union model is all about people helping people. Credit unions are member-owned, with their members are also being members of the community. Therefore, credit unions put their members, and their community first.  To...

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When you're tasked with developing social programs and employee engagement initiatives for your company, it might seem like a daunting undertaking at first. The most important thing you can do is just get started! Getting started with your first programs can be fairly straightforward if you keep in mind the following key elements! 1. Start With a Purpose Profit and purpose go hand in hand. The...

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social responsibility

For many people, when they think about Corporate Social Responsibility, they imagine cutting cheques to charities and volunteering time for various causes in the community. These are certainly two important and impactful aspects of CSR, but for many companies their Corporate Social Responsibility programs take on a much broader scope.  At Porpoise we think of CSR as a company’s responsibility not only to communities and the...

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sharing good stories

This post originally appeared on Volunteermatch.org. A lot of companies aren’t very proactive in telling their “good” stories. The stories surrounding volunteerism, donations, and all of the other initiatives their company does to create positive change. There are a number of reasons why this happens — ranging from a lack of data and stories to a fear of appearing opportunistic. The thing is, there’s nothing wrong with...

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